Patarkarita, Media Avm Jansanchar by Reena Gulati

Punjab Finance Minister released first ever book on Journalism education in Hindi

Manpreet Badal releasing book on Journalism by Reena Gulati

Manpreet Singh Badal, Finance Minister Punjab Thursday said that Country was witnessing an era of specialization in journalism especially after advent of electronic media. Speaking after releasing a book titled Patkarita, Media Avam Jansanchar written by Prof. Reena Gulati, FM said print media has learned to survive after the onslaught of electronic media and hoped that people would continue their love for printed word.

He said that with the explosion of knowledge on internet, the reader was looking for comprehensive knowledge on various subjects and media was fulfilling that demand by bringing out specialized publications. He said that last decade has witnessed specialized periodicals on automobiles, mobile phones, computer software and Hardware, fashion, bride and bridegroom garments, sports and individual games like golf, tennis, chess etc. meeting the demand of different niche markets.

Manpreet Badal said that tremendous growth of economic papers and magazines especially in vernacular and increasing coverage of economic issues in newspapers during last one decade reflects the involvement of common masses in the economic growth of the country.

Expressing concern over decline in reading habits, the finance minister said that we must motivate our children to inculcate the habit of reading as knowledge was one’s permanent companion in life. He said that media can play an important role in motivating the youth in this direction.

Appreciating the endeavor of author to attempt first book in Hindi Journalism covering almost all the fields of Mass Communication, Mr. Badal said that last five year have seen tremendous growth and proliferation of vernacular newspapers in Punjab and he foresees a great future for vernacular press in the country. He said that there was tremendous scope of growth in the journalism education especially in vernacular languages. The Finance Minister said that this book would be quite useful for aspiring vernacular journalists as they had to struggle with queen’s language during their journalism courses. He suggested Prof. Reena Gulati to come out with Punjabi Version of this book.

Speaking on the occasion Prof. Reena Gulati said that while as a student of Hindi journalism in Guru Nanak Dev University she felt handicapped due to absence of study material of Mass Communication in Hindi and Punjabi. She said that most of the students in Mass Communication do no opt for Mass Communication in Hindi or Punjabi fearing this difficulty in student age. She said that she had decided to fill this vacuum and this book was a result of her three years efforts to compile source material and putting them in book shape to help the students of Mass Communication. She thanked Harish Jain, Publisher, Unistar Publication for supporting her in this venture.